Do all British brands need purpose-driven cultural marketing?
Good question, isn’t it? You probably think you know what our answer might be. And you may well be right.
Creativebrief BITE Voices covers Eagle Eye Consultancy
BITE Assistant Editor, Georgine Moreton covers the launch of Eagle Eye Consultancy, read here.
Black Haircare: Isn't it time we freed ourselves from Eurocentric oppression
Picture the scene. It’s a normal working day on a typical working week. A familiar scene – not-quite-yet-wide-awake people arriving…
Why the sea of white faces?
I started in advertising in the late 1970s at an agency called Allardyce, working on Hoseasons and Brentford Nylons. Those were the days. Talented girls worked as secretaries and all us guys…
Asda, Back to School and the ultimate cost of “cool”
Is Asda’s Back to School ad irresponsible? Across town, I can almost hear a sharp intake of breath.
Time to diversify your marketing for the right outcomes
Eagle London will be launching a new consultancy service to help marketers to develop black cultural competency.
All Men Are Created Equal – The Derek Chauvin Verdict
Is social media the new means to help root out racism in our communities? A few weeks ago, the world watched eagerly…
What is the consumer’s perception of purpose-driven brands?
Attest, a research company innovating accessibility of consumer data for businesses, have written up a report about…
Raising Kidney Disease Awareness in high-risk communities
Client: King’s College London
Improving access to employment opportunities for young black men
Client: Moving on Up Newham
A new digital home for Kaleidoscope Trust
Client: Kaleidoscope Trust