Time to diversify your marketing for the right outcomes
Eagle London will be launching a new consultancy service to help marketers to develop black cultural competency.
The pandemic has highlighted the importance of many things for us, particularly the value of purposeful marketing and the role of representation.
During the pandemic, we saw how the UK National Health Service (NHS) struggled to motivate the UK population to get vaccinated with a strong consensus of reluctance coming from the black and wider ethnic communities. The NHS communications team had to quickly do a U-turn on their campaign strategy by involving black public health experts and community leaders to advise and influence the vaccine uptake strategy. Reports show that since the NHS has diversified their approach, the uptake of vaccines has increased dramatically across the board, giving us all a strong reminder of the value of culturally tailored communications.
"We want purposeful marketing and cultural awareness to be of utmost priority both privately and publicly, so as to avoid repeating past communications blunders.
Eagle Eye is launched by Philip Osei-Hwere, Martin Anncou and Ama Frimpong, directors of global black agency Eagle London, founded in 2004. Here’s a quote from managing director, Philip, “We want purposeful marketing and cultural awareness to be of utmost priority both privately and publicly, so as to avoid repeating past communications blunders.” The black diaspora is diverse, and no one person can be competent on the ins-and-outs of all black cultures around the world, we utilise our lived and professional black-British experience to localise our offering to the UK.
Together with a team and network that boasts a diverse range of black cultural experience and communications expertise. Eagle Eye is set to help marketers build black-British cultural competency that will allow them to develop better communications strategies that will achieve the right outcomes.
For more information about Eagle Eye, contact chioma@theemhglobal.com.
Find this feature in the The Voice Black Business Guide May Edition.
