What is the consumer’s perception of purpose-driven brands?
Attest, a research company innovating accessibility of consumer data for businesses, have written up a report about the consumer perception of purpose driven brands. We know what you’re asking, do people really have a preference for brands that stand for something? The answer is yes and no, but more and increasingly so, yes. But we’ll let Attest, attest to that. See an excerpt and a link to the report below.
The answer is yes and no, but more and increasingly so, yes. But we’ll let Attest, attest to that. See an excerpt and a link to the report below.
““These days, most brands want to be known for more than simply the product or service they provide - they want to be recognised as a brand with something about them - a metaphorical soul - and a purpose that pushes them forwards.”
“These days, most brands want to be known for more than simply the product or service they provide - they want to be recognised as a brand with something about them - a metaphorical soul - and a purpose that pushes them forwards.”
But is purpose as important to consumers as it is to marketers and how well do they really understand what it means?
We set out to discover the true value of ‘purpose’ for brands by exploring how it’s perceived by the British public and to what extent it influences buying behaviour. We also asked consumers which brands are doing it best. The survey was carried out among a nationally representative sample of 1,000 working age people in the UK this September, 2019.”
Read the rest here.
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